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Category: marketing
(44 terms)
above the line
bait and switch
below the line
box art
buck slip
call to action
carpet bomb
cold calling
cold emailing
copy test
cross channel
door hanger
flash pack
fun pack
fun size
hard launch
hard sell
line card
link bait
mailing list
mass market
mystery shopping
name brand
offering formula
open rate
open wash
organic salt
pattern interrupt
power wall
price out of the market
price point
product differentiation
promotional copy
push poll
push polling
red week
sales resistance
swag bag
tart up
the other white meat
tie in
try titles
what wins on Sunday sells on Monday
white label
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