above the fold
The phrase "above the fold" originated from print newspapers and is now widely used in web design and digital marketing.
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🇬🇧 UK Voice:
Definition
C1Print Media
(technical)Located in the upper half of a newspaper's front page, visible when the paper is folded.
Example
- The headline was placed above the fold to ensure maximum visibility.
B2Web Design
(technical)The part of a webpage that is immediately visible without scrolling.
Example
- Important content should be placed above the fold to capture users' attention.
B2Email Marketing
(technical)Content in the preview pane of an email client, visible without opening or scrolling.
Example
- Place key information above the fold to ensure it is seen by recipients.
Similar
Terms that have similar or relatively close meanings to "above the fold":
below the foldabove the lineup aboveaccordion foldabove paron topup topabove the frayfront and centertop edgeup front