ad inventory
"Ad inventory" is crucial for publishers and advertisers, determining how much advertising space is available for sale on various platforms.
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Definition
C1Digital Media
(technical, commercial)The total space available for advertisements on digital platforms like websites and mobile apps.
Example
- The website's ad inventory was sold out during the holiday season.
C1Broadcast Media
(technical, commercial)The total time slots available for advertisements on television or radio channels.
Example
- The prime-time ad inventory is more expensive due to higher viewership.
C1Print Media
(technical, commercial)The total space available for advertisements in newspapers and magazines.
Example
- The magazine increased its ad inventory by adding more pages.
Similar
Terms that have similar or relatively close meanings to "ad inventory":