below the fold
The phrase "below the fold" has its origins in print journalism and is now widely used in web design to describe less immediately visible content.
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Definition
B2Print Media
(journalism)Positioned on the lower half of a newspaper's front page, making it less visible when the paper is folded.
Example
- The important news story was placed below the fold, so it didn't catch as many readers' eyes.
B2Web Design
(technical)Located in the part of a webpage that requires scrolling down to be seen.
Example
- Key information should be placed above the fold to ensure users see it without scrolling.
Similar
Terms that have similar or relatively close meanings to "below the fold":
above the foldbelow the linedown belowaccordion foldbottom edgefolded upcut below