call to action
A "call to action" is a strategic prompt in marketing and communication designed to provoke an immediate response from the audience.
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Definition
B2Marketing
(technical, digital)A prompt designed to encourage the audience to take a specific action, such as making a purchase or subscribing.
Example
- The 'Buy Now' button on the website is an effective call to action.
- Including a call to action in your email can increase engagement rates.
B2Communication
(general)A statement intended to provoke an immediate response or motivate behavior.
Example
- The speaker's call to action inspired many to volunteer for the cause.
- Her call to action at the end of the presentation encouraged the audience to get involved.
Similar
Terms that have similar or relatively close meanings to "call to action":
call to armscall tocall forcall outaction pointcall oncall buttonaction groupcall forthcalling namedirect action