cargo cult
The term "cargo cult" originated in Melanesia and describes both a specific religious practice and a broader metaphorical concept.
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Definition
C1Anthropology
(academic, historical)A religious movement among Melanesian societies that involves rituals aimed at acquiring material wealth, inspired by the observation of technologically advanced cultures.
Example
- During the mid-20th century, several cargo cults emerged in Melanesia, where followers believed that performing certain rituals would bring them Western goods.
C1Sociology
(figurative, informal)A phenomenon where a group imitates the superficial practices of a more successful group, without understanding the underlying principles.
Example
- The startup's approach was criticized as a cargo cult, as they mimicked the actions of successful companies without grasping the core reasons for their success.