cold approach
A 'cold approach' involves initiating contact with someone without any prior relationship or introduction, commonly used in social and sales contexts.
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Definition
B2Social Interaction
(informal)Initiating a conversation with a stranger, often with romantic or social intentions.
Example
- He tried a cold approach at the party, hoping to meet someone new.
C1Sales and Marketing
(business)Reaching out to potential customers who have had no previous interaction with the company or product.
Example
- The sales team used a cold approach to introduce the new software to businesses.
Similar
Terms that have similar or relatively close meanings to "cold approach":
cold emailcold callcold workcold emailingcold readcold fishcold shouldercold readingcold treatment