cold call
A 'cold call' is a common sales technique used to reach potential customers who have had no prior contact with the salesperson or company.
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Definition
B2Sales and Marketing
(common, business)An unsolicited attempt to sell goods or services to someone who has not shown prior interest.
Example
- The salesperson made a cold call to introduce the new software to the company.
- Cold calls can be challenging as they often catch the recipient off guard.
B2Telemarketing
(common, business)A phone call made to a potential customer without prior contact to promote a product or service.
Example
- She received a cold call from a company selling insurance.
- Cold calling requires a lot of patience and resilience.
Similar
Terms that have similar or relatively close meanings to "cold call":
cold emailcold emailingcold approachcall uptelephone callcall onwill callvoice callcall incold readcome callingcall tocalling namecall forcall backcall outmissed callprank callring upcall buttoncold reading