cold calling
Cold calling is a traditional sales strategy where potential clients are contacted without prior interaction to generate business leads.
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Definition
B2Marketing
(business, informal)Reaching out to potential customers who have not shown previous interest in the product or service, usually through phone calls or in-person visits.
Example
- She spends her mornings cold calling to find new clients for her company.
C1Sales
(technical, direct sales)A technique involving contacting prospects without prior engagement to introduce and promote a product or service.
Example
- Cold calling can be daunting, but it remains a staple in many sales strategies.
Similar
Terms that have similar or relatively close meanings to "cold calling":
cold callcold emailcold emailingcold approachtelephone callcome callingcall upcalling namewill callvoice callcall oninside salesmancall in