copy test
A 'copy test' is a crucial tool in advertising and marketing to predict and enhance the effectiveness of advertisements before their public release.
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Definition
B2Advertising
(technical)A method used to predict the performance of an advertisement by showing it to a small group of people and gathering feedback.
Example
- The marketing team conducted a copy test to see if the new commercial would resonate with the audience.
B2Marketing Research
(technical)A process of evaluating and refining advertising content by testing different versions with a sample audience to determine which performs best.
Example
- We ran several copy tests to find the most effective version of our campaign slogan.
Similar
Terms that have similar or relatively close meanings to "copy test":
carbon copycopy deskcut and pastexerox copymaster copycourtesy copycop ondeep copypromotional copycutter and pastercop offcopy number