design fiction
Coined by Bruce Sterling, "design fiction" employs speculative narratives and artifacts to explore and critique potential future scenarios.
πΊπΈ US Voice:
π¬π§ UK Voice:
Definition
C1Innovation and Strategy
(conceptual, strategic)A practice that blends elements of science fiction with design thinking to provoke discussion about future technologies and their implications.
Example
- Design fiction helped the company envision the impact of AI on customer service.
C1Design Practice
(speculative, critical)A method using storytelling and prototypes to explore and critique possible future scenarios, focusing on everyday life and social interactions.
Example
- Through design fiction, we imagined a future where urban transport is entirely autonomous.
- The team used design fiction to create a scenario where smart homes anticipate daily needs.
Similar
Terms that have similar or relatively close meanings to "design fiction":