emotional pivot
The term "emotional pivot" is widely used in advertising, psychology, and storytelling to describe a significant shift in emotional tone or perspective.
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Definition
C1Advertising
(technical)A narrative structure in commercials where negative emotions are introduced early to create tension, which is resolved positively by the brand at the end.
Example
- The commercial used an emotional pivot to engage viewers by starting with a sad story that turned happy when the product was introduced.
B2Storytelling
(general)A turning point in a story where the emotional tone or direction shifts significantly, affecting the characters and audience.
Example
- The emotional pivot in the movie came when the protagonist realized the truth about their past.
C1Psychology
(general)A moment of profound insight or realization that triggers a significant change in one's emotional state or perspective.
Example
- After the emotional pivot during therapy, she began to see her experiences in a new light.
Similar
Terms that have similar or relatively close meanings to "emotional pivot":