face validity

"Face validity" pertains to the initial, subjective impression of whether a test or measure seems to evaluate what it claims to.

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Definition

C1Psychological Testing

(technical)The extent to which a test appears to measure what it is intended to, based on superficial judgment.

Example

  • The questionnaire has high face validity because its questions seem directly related to the topic of study.

C1Research Methodology

(academic)The degree to which a test or measure looks like it will assess what it is supposed to, according to initial observation.

Example

  • Researchers ensured the survey had face validity by reviewing its items with subject matter experts.