halo effect
The term "halo effect" originates from the field of psychology and describes a common cognitive bias influencing judgments in various domains, including advertising and personal evaluations.
🇺🇸 US Voice:
🇬🇧 UK Voice:
Definition
C1Psychology
(cognitive bias, behavioral)A bias where an overall impression of someone affects judgments about their specific traits.
Example
- Because of the halo effect, she assumed he was kind and competent just because he was well-dressed.
C1Advertising
(marketing, consumer behavior)A phenomenon where a positive perception of one product influences attitudes towards related products.
Example
- The halo effect of the popular smartphone boosted sales of the company's other electronics.
Similar
Terms that have similar or relatively close meanings to "halo effect":