hard launch

A 'hard launch' refers to a definitive and public introduction, whether it's a product, service, or personal relationship.

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Definition

C1Marketing

(business, formal)The official and public introduction of a product or service to the market, usually accompanied by significant promotional efforts.

Example

  • The company scheduled a hard launch for their new smartphone next month.
  • The hard launch of the software included a press conference and extensive advertising.

B2Relationships

(informal, social media)A clear and direct announcement of a romantic relationship, often shared on social media.

Example

  • They made their relationship official with a hard launch on Instagram.
  • Her hard launch post included a photo of them together with a heart emoji.

C2Aeronautics

(technical)The launch of a guided missile where the rocket engine ignites while still inside the launch tube.

Example

  • The missile's hard launch was executed flawlessly, with ignition occurring within the launch assembly.

Similar

Terms that have similar or relatively close meanings to "hard launch":

soft launchlaunch padhard landingblast offsoft landingmoon shotmoon rocketliquid rocketstatic fire