hard sell
The term "hard sell" describes a forceful sales approach that uses aggressive tactics to push customers into making quick purchase decisions.
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Definition
B2Sales
(common, informal)A forceful and aggressive method of selling that pressures the customer to make a quick decision.
Example
- The salesperson's hard sell tactics made me uncomfortable, so I decided not to buy the product.
- Hard sell strategies can sometimes backfire and alienate potential customers.
B2Marketing
(common, informal)A marketing approach that uses strong persuasion and urgency to convince customers to buy immediately.
Example
- The hard sell campaign boosted short-term sales but damaged the brand's reputation in the long run.
- Many consumers are turned off by hard sell advertisements that feel too pushy.
Similar
Terms that have similar or relatively close meanings to "hard sell":
hard passsell onsales resistancehard outplay hardballsell oneselfhard byhard rhard goinggo hard