high touch
The term "high touch" emphasizes the importance of personal interaction and empathy, often contrasting with automated or high-tech approaches.
Definition
B2Customer Service
(business, formal)A personalized approach to engaging with customers, involving direct human interaction and emotional connection.
Example
- The company's high touch customer service ensures that each client feels valued and heard.
- High touch support involves dedicated representatives who guide customers through every step.
C1Healthcare
(medical, formal)Medical care that prioritizes personal attention, empathy, and addressing both emotional and physical needs.
Example
- High touch healthcare focuses on building trust and understanding between patients and providers.
- Nurses provide high touch care by offering emotional support along with medical treatment.
B2Sales and Marketing
(business, formal)A relationship-based approach to selling, where the focus is on building close connections and offering customized solutions.
Example
- High touch sales strategies involve frequent check-ins and tailored recommendations.
- The high touch marketing campaign resulted in stronger customer loyalty.
B1General
(informal)Activities or interactions that involve direct physical contact, such as handshakes or high fives.
Example
- The event featured a high touch segment where fans could meet and greet the performers.
- High touch interactions like handshakes can build rapport quickly.
Similar
Terms that have similar or relatively close meanings to "high touch":
human touchsoft touchtouch onin touchhigh techhigh fidelityon high