high touch

The term "high touch" emphasizes the importance of personal interaction and empathy, often contrasting with automated or high-tech approaches.

πŸ‡ΊπŸ‡Έ US Voice:
πŸ‡¬πŸ‡§ UK Voice:

Definition

B2Customer Service

(business, formal)A personalized approach to engaging with customers, involving direct human interaction and emotional connection.

Example

  • The company's high touch customer service ensures that each client feels valued and heard.
  • High touch support involves dedicated representatives who guide customers through every step.

C1Healthcare

(medical, formal)Medical care that prioritizes personal attention, empathy, and addressing both emotional and physical needs.

Example

  • High touch healthcare focuses on building trust and understanding between patients and providers.
  • Nurses provide high touch care by offering emotional support along with medical treatment.

B2Sales and Marketing

(business, formal)A relationship-based approach to selling, where the focus is on building close connections and offering customized solutions.

Example

  • High touch sales strategies involve frequent check-ins and tailored recommendations.
  • The high touch marketing campaign resulted in stronger customer loyalty.

B1General

(informal)Activities or interactions that involve direct physical contact, such as handshakes or high fives.

Example

  • The event featured a high touch segment where fans could meet and greet the performers.
  • High touch interactions like handshakes can build rapport quickly.

Similar

Terms that have similar or relatively close meanings to "high touch":

human touchsoft touchtouch onin touchhigh techhigh fidelityon high