impulse purchase
An 'impulse purchase' is a common phenomenon in consumer behavior, often driven by emotions or external triggers like advertisements and store displays.
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Definition
B2Consumer Behavior
(informal)A buying decision made spontaneously without prior planning or consideration.
Example
- She made an impulse purchase of a new dress while walking through the mall.
- The candy near the checkout counter is placed there to encourage impulse purchases.
B2Retail
(informal)An unplanned acquisition driven by immediate desire or external stimuli like promotions.
Example
- His impulse purchase was triggered by the 'Buy One, Get One Free' offer.
- The vibrant display led to an impulse purchase of a new gadget.