lead in
The phrase "lead in" is commonly used to describe an introductory element that sets the stage for the main content, event, or action.
Definition
B2Media
(general)An introductory segment that sets the stage for the main content of a program, article, or broadcast.
Example
- The lead-in to the evening news included a brief summary of the day's top stories.
C1Publishing
(technical)A short phrase at the beginning of a photo caption designed to grab attention and introduce the main caption.
Example
- The lead-in for the photo caption read, 'A moment of victory,' before detailing the athlete's achievement.
C1Business
(business)The process of introducing new clients or opportunities to a sales team.
Example
- The sales manager emphasized the importance of a strong lead-in to secure potential clients.
Similar
Terms that have similar or relatively close meanings to "lead in":
lead outlead onlead offtake the leadstrike a leadlead the waylead up tolead in one's pencileat leadblack leadlead poisoninglead astrayred leadlead crystallean inleaded typelead climbinglead with one's chinlead by the noseleading stringswhite leadleadoff hitterlet onlead milllet inlean intolow-background leadlean towardsleading edge