link bait

"Link bait" is a digital marketing strategy aimed at attracting attention and backlinks to boost a website's visibility and SEO.

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Definition

(technical)Content created to attract backlinks from other websites to improve search engine ranking and drive traffic.

The blog post went viral because it was effective link bait, attracting numerous backlinks from popular sites.

(informal)Material designed to entice clicks through sensational or provocative headlines.

The headline was pure link bait, making readers curious enough to click immediately.

Terms that have similar or relatively close meanings to "link bait":