mass market
The term "mass market" refers to a broad consumer base targeted by products and services designed for wide appeal and high-volume sales.
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Definition
B2Business
(general)A large group of consumers targeted by products and services designed for wide appeal.
Example
- The company shifted its focus from niche products to the mass market to increase its revenue.
- Advertising campaigns often aim at the mass market to maximize exposure.
C1Marketing
(technical)The strategy of producing and distributing goods in large quantities to appeal to the widest range of consumers.
Example
- Mass market strategies often involve using television and online ads to reach a broad audience.
- By targeting the mass market, the brand was able to lower costs through economies of scale.
Similar
Terms that have similar or relatively close meanings to "mass market":
farm marketon the marketsecondary marketgrey marketmass communication