memetic engineering

"Memetic engineering" draws an analogy to genetic engineering, focusing on the intentional design and spread of cultural elements to shape societal behavior and beliefs.

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Definition

C1Cultural Studies

(technical, academic)The intentional creation and spread of cultural elements to influence societal behavior and beliefs.

Example

  • Through memetic engineering, activists designed viral campaigns to raise awareness about climate change.
  • Memetic engineering can be seen in the strategic use of internet memes to shape public opinion.

C1Psychology

(technical, academic)The systematic development and distribution of ideas to achieve specific psychological or social outcomes.

Example

  • Advertisers use memetic engineering to create compelling narratives that resonate with target audiences.
  • Memetic engineering has been employed to alter consumer behavior through targeted social media campaigns.

Similar

Terms that have similar or relatively close meanings to "memetic engineering":

genetic engineeringsocial engineering