mystery shop

"Mystery shopping" is a method used by businesses to assess the quality of their services and operations through anonymous evaluations.

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Definition

B2Market Research

(technical)To visit a business anonymously to evaluate customer service, product quality, and operational efficiency.

Example

  • She was hired to mystery shop at several retail stores to assess their customer service.
  • The company uses mystery shops to ensure their brand standards are consistently met.

Similar

Terms that have similar or relatively close meanings to "mystery shop":

mystery shoppingmystery guestmagic shopbig shopshop aroundjob shoppot shop