mystery shopping
Mystery shopping involves individuals who evaluate businesses by posing as regular customers, providing insights into customer service and operational standards.
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Definition
C1Market Research
(technical)A method where individuals pose as customers to assess the quality of service and overall experience at a business.
Example
- The company hired a firm specializing in mystery shopping to evaluate their customer service.
- Mystery shopping revealed that the staff were courteous but the store needed better organization.
C1Business Evaluation
(technical)The practice of using evaluators to anonymously check if a business complies with service standards and regulations.
Example
- Mystery shopping helped the restaurant identify areas for improvement in customer interaction.
- Through mystery shopping, the hotel management discovered inconsistencies in housekeeping standards.
Similar
Terms that have similar or relatively close meanings to "mystery shopping":