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offering formula

historyreligionmarketing

The term "offering formula" has distinct meanings in Ancient Egyptian funerary practices and modern marketing contexts.

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Definition

C2Ancient Egyptian Funerary Practices

(historical, religious)A standardized phrase inscribed on funerary objects to ensure the deceased's sustenance in the afterlife, often beginning with a phrase indicating the offering is given in the king's name.

Example

  • The offering formula on the stela ensured that the deceased would receive eternal sustenance.

B2Marketing

(business, strategy)A structured plan or combination of elements designed to present a product, service, or idea appealingly to a target audience.

Example

  • The company's offering formula helped them attract a large number of investors.