open rate
"Open rate" is a crucial metric in email marketing, reflecting the engagement level of recipients with email campaigns.
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Definition
B2Email Marketing
(technical)The percentage of recipients who open an email out of the total number of recipients.
Example
- The open rate of our latest newsletter was 25%, indicating strong engagement.
B2Marketing
(technical)A measure of how many people open a piece of advertising mail.
Example
- We analyzed the open rate of our direct mail campaign to evaluate its effectiveness.
Similar
Terms that have similar or relatively close meanings to "open rate":