out of the box
The phrase "out of the box" can describe both the immediate usability of a product and innovative thinking that challenges conventional norms.
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Definition
B2Product Usability
(technical, business)Describes something that is ready for use immediately without any setup or configuration.
Example
- The new smartphone works out of the box, so you can start using it right away.
B2Creative Thinking
(idiomatic, business)Refers to thinking in an innovative and unconventional manner.
Example
- We need to think out of the box to come up with a unique marketing strategy.
Similar
Terms that have similar or relatively close meanings to "out of the box":
out of one's boxknock out of the boxin a boxoff one's boxfresh out ofout ofstraight outblack boxbox inbox offbox standardout of squareblue boxbox upout of frameout of the commonhave outyellow boxout of boundsout of question