popcorn effect

C1Engineering

(technical)The occurrence of larger particles bouncing higher than smaller ones on vibrating screens.

C1Electronics

(technical)Defects in electronic components caused by moisture leading to expansion and contraction under thermal stress.

B2Communication

(marketing, informal)A concept where a simple message taps into pre-existing knowledge, expanding in the audience's mind and creating an emotional connection.

Example

• The advertisement used the popcorn effect to make the message more memorable.

B2Cognitive Science

(psychology)The phenomenon where thoughts and focus are influenced by what is currently on one's mind, leading to heightened awareness of related instances.

Example

• After learning about a new concept, you may notice it frequently due to the popcorn effect.

B2Business

(analogy, informal)An analogy illustrating the importance of consistent effort over time to achieve significant results.

Example

• Success in business often follows the popcorn effect, requiring sustained effort before seeing major results.