price point
"Price point" is a crucial concept in marketing and economics, guiding businesses in setting competitive and profitable prices for their products or services.
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Definition
B2Marketing
(business)The specific price at which a product or service is sold.
Example
- The new smartphone was introduced at a price point that attracted many buyers.
C1Economics
(technical, business)A predetermined price level used in pricing strategies to balance profitability and competitiveness.
Example
- The company adjusted its price point to better compete in the market.
Similar
Terms that have similar or relatively close meanings to "price point":
price tagstarting priceprice outsale priceprice upat a pricemarket pricedata pointcost priceprice matchhit pointcritical pointprice out of the marketsticking pointfixed point