prime time
"Prime time" originated from the broadcasting industry and refers to periods of peak audience engagement.
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Definition
B2Television
(common)The evening period when the largest number of viewers watch television, typically between 7:00 pm and 11:00 pm.
Example
- The new drama series will air during prime time to reach the maximum audience.
B2Radio
(common)The time slot in the evening when the radio audience is at its peak.
Example
- The radio show was scheduled for prime time to attract more listeners.
B2General
(figurative)The period when something is at its peak or most effective.
Example
- She is in the prime time of her career, achieving great success.
Similar
Terms that have similar or relatively close meanings to "prime time":
primary timegolden timelive timecrunch timehigh timebig timescreen timepeak hourdrive timeperfect timeparty timegood timetop billingpush timetime of day