promotional copy

"Promotional copy" refers to text or materials created to generate interest in a product, service, or event, often used in marketing and advertising.

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Definition

(general)Text designed to advertise a product, service, or event, encouraging the audience to take action.

The promotional copy for the new smartphone highlighted its innovative features and competitive pricing.

(technical)An audio or video recording distributed for free to promote an upcoming release.

Radio stations received a promotional copy of the band's latest single to generate buzz before its official release.

Terms that have similar or relatively close meanings to "promotional copy":