sales resistance
The term "sales resistance" is commonly used in marketing to describe the reluctance of potential buyers to make a purchase.
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Definition
B2Marketing
(business, commercial)The reluctance or refusal of a potential customer to purchase a product or service.
Example
- The salesperson encountered significant sales resistance when introducing the new product.
- Understanding sales resistance is crucial for improving customer engagement strategies.
B2Marketing
(business, commercial)The objections or hesitations expressed by a buyer during a sales process.
Example
- Despite the initial sales resistance, the team managed to close the deal.
- Addressing sales resistance effectively can lead to higher conversion rates.
B2Psychology
(behavioral)The psychological or emotional barriers that prevent a consumer from making a buying decision.
Example
- The company's marketing strategy aims to reduce psychological sales resistance.
- Identifying emotional triggers can help overcome sales resistance.
B2General
(figurative)A resistance to accepting a new idea or a change in the way things are done.
Example
- There was considerable sales resistance to the new policy among employees.
- Overcoming sales resistance is often key to successful innovation.
Similar
Terms that have similar or relatively close meanings to "sales resistance":