scratch one's own itch

The idiom "scratch one's own itch" is often used to describe taking action to solve a personal problem or satisfy a personal need, sometimes resulting in broader benefits.

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Definition

B2General

(informal, idiomatic)To take action to solve a personal problem or fulfill a personal need.

Example

  • He developed the app to scratch his own itch, but it ended up helping many others.

B2Personal Projects

(informal, idiomatic)To undertake a project primarily to satisfy one's own curiosity or interest.

Example

  • She started the blog to scratch her own itch, sharing recipes she loved.

Similar

Terms that have similar or relatively close meanings to "scratch one's own itch":

scratch an itchsatisfy oneselfscratch outtouch oneselfpleasure oneselffoul one's own nestcome to the scratcheat one's own dog food