sell down
The phrase "sell down" is commonly used in business and finance to describe the process of reducing quantities through sales. It also has an idiomatic meaning related to betrayal.
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Definition
B2Business
(common, British)To decrease the amount of inventory by selling it.
Example
- The store decided to sell down its winter stock to make room for the new collection.
C1Finance
(technical, British)To reduce assets or holdings by selling them gradually.
Example
- The company plans to sell down its investment in the subsidiary over the next few months.
C1Idiomatic
(informal)To betray someone for personal gain.
Example
- He felt utterly betrayed when his friend sold him down the river for a promotion.
Similar
Terms that have similar or relatively close meanings to "sell down":
sell awaysell upsell ontrade downsell sidedraw downshort sellingshort salemove downgo downsell outmake downsize downwater downpull downsale pricetalk downscale downsend downcall downshort downbring downback downstep downset downdress downget downat a discount