semantic memory
"Semantic memory" is essential for storing general knowledge and facts about the world, facilitating language comprehension and logical reasoning.
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Definition
C1Cognitive Psychology
(technical, academic)The part of long-term memory that stores general knowledge, facts, and concepts about the world.
Example
- Knowing that Paris is the capital of France is an example of semantic memory.
- Semantic memory allows us to understand the meaning of words and concepts.
C1Advertising
(industry-specific)The memory system that stores information about brands and their positioning.
Example
- Brand slogans are often designed to stick in the consumer's semantic memory.
- Effective advertising leverages semantic memory to enhance brand recall.
Similar
Terms that have similar or relatively close meanings to "semantic memory":