soft launch
A "soft launch" is a strategic approach used in various fields to introduce something new in a controlled, limited manner before a full-scale release.
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Definition
B2Marketing
(business, technology)The initial release of a product or service to a small, targeted audience to gather feedback and make improvements before a wider launch.
Example
- The company opted for a soft launch to identify any bugs before the app's official release.
- By conducting a soft launch, they were able to refine their product based on early user feedback.
B2Social Media
(informal, relationships)The subtle or ambiguous announcement of a romantic relationship, often via social media, without fully revealing the details.
Example
- She posted a picture of two coffee cups, hinting at a soft launch of her new relationship.
- Their soft launch on Instagram left everyone guessing about their relationship status.
Similar
Terms that have similar or relatively close meanings to "soft launch":