tie in
The term 'tie in' is commonly used in business, marketing, and media contexts to describe connections or relationships between products, ideas, or events.
Definition
B2General
(idiomatic)To connect or associate one thing with another to make it relevant or useful.
Example
- The company's new product ties in perfectly with their existing range.
- Her explanation ties in well with the data we have.
B2Marketing
(advertisement)A promotional campaign linking a product or service to a popular event, movie, or book.
Example
- The movie's release was accompanied by several tie-in products, including toys and clothing.
B2Media
(literary, cinematic)A work based on a media property, such as a film, video game, or television series.
Example
- The novel is a tie-in to the popular television series.
Similar
Terms that have similar or relatively close meanings to "tie in":
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