tie in

The term 'tie in' is commonly used in business, marketing, and media contexts to describe connections or relationships between products, ideas, or events.

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Definition

B2General

(idiomatic)To connect or associate one thing with another to make it relevant or useful.

Example

  • The company's new product ties in perfectly with their existing range.
  • Her explanation ties in well with the data we have.

B2Marketing

(advertisement)A promotional campaign linking a product or service to a popular event, movie, or book.

Example

  • The movie's release was accompanied by several tie-in products, including toys and clothing.

B2Media

(literary, cinematic)A work based on a media property, such as a film, video game, or television series.

Example

  • The novel is a tie-in to the popular television series.

Similar

Terms that have similar or relatively close meanings to "tie in":

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