time spent listening
"Time spent listening" is a key metric in the broadcasting industry, used to measure audience engagement with audio content.
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Definition
B2Broadcasting
(technical, industry)The amount of time the average listener stays tuned to a particular radio station or audio content before switching or turning it off.
Example
- The radio station's time spent listening increased significantly after the new morning show was introduced.
C1Media Analytics
(technical, industry)A measure of how long an audience engages with audio programming, often used to evaluate listenership and market share.
Example
- Advertisers are particularly interested in time spent listening metrics to assess the effectiveness of their campaigns.
Similar
Terms that have similar or relatively close meanings to "time spent listening":