trade name
A "trade name" is the name a business uses in public, which can be different from its official legal name.
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Definition
B2Business Operations
(common)The name a business uses to identify itself to customers, often different from its legal name.
Example
- The trade name of the restaurant is 'Tasty Bites,' though its legal name is 'Gourmet Ventures LLC.'
- Under the trade name 'Tech Solutions,' the company became popular among young professionals.
B2Marketing
(common)A name used by a company to market its products or services.
Example
- The new smartphone was launched under the trade name 'Galaxy X.'
- Their trade name is well-recognized in the industry.
C1Legal
(technical)A name under which a business operates, which can be registered but is not necessarily the legal name.
Example
- The trade name 'Bright Future' is registered, but the company's legal name is different.
- Filing a trade name can help protect the business's brand identity.
Similar
Terms that have similar or relatively close meanings to "trade name":
generic namecommon namename brandstreet namelegal namesystematic namecoined namegood namenew nametrivial namevernacular name