what wins on Sunday sells on Monday

This proverb highlights the impact of public performance on consumer sales, originating from the automotive industry.

🇺🇸 US Voice:

🇬🇧 UK Voice:

Definition

(chiefly US, motorsports, marketing)Success in car races held on weekends boosts sales of the winning brand's vehicles.

Car manufacturers know that what wins on Sunday sells on Monday, so they invest heavily in racing.

(chiefly US, marketing)A product that performs well in widely-viewed events can expect increased sales shortly after.

The company banked on the idea that what wins on Sunday sells on Monday to boost their new product's visibility.