white label
The term "white label" originated from the practice of using blank white labels on vinyl records for promotional purposes. Today, it primarily refers to products or services rebranded by different companies.
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Definition
C1Marketing
(business, commerce)A product made by one company that other companies rebrand and sell as their own.
Example
- The software company offers a white label solution that other businesses can customize with their own branding.
C1Computing
(technology)A brand-name product stripped of its branding to be sold under a different name, often at a lower price.
Example
- Many startups use white label services to quickly enter the market without developing their own products.
C1Music
(industry)A vinyl record with a plain white label, typically used for promotional or test purposes.
Example
- The DJ received a white label record to preview the new track before its official release.